Uber: Rising Valuations Amidst Ethical Woes

Uber, an app-based transportation network company, had disrupted the decades-old taxi and limo industry. Its vision was to offer an alternative to people using their own car and it was valued as one of the most as one of the most valuable privately owned start-ups in the world. However, the company also received negative attention in the media on ethical, safety, privacy, and dynamic pricing issues among others. The case study provides sufficient material to understand and debate the various issues faced by Uber. It helps the learners to understand how Uber emerged as a disruptor of the taxi industry. It also helps to debate on the various alternatives available to Uber to overcome from the challenges it faced. The reasons behind the audacious valuations of Uber can also be debated.